Social-First Creative Agency

Scope as published

Nest is seeking a social-first agency partner to help review, evolve and deliver Nest’s organic social media activity. Social plays a distinctive, upper-funnel role for Nest building familiarity, trust and brand relevance with audiences long before they are actively thinking about their pension. The partner will bring specialist strategic and creative expertise to help Nest produce more engaging, entertaining and culturally relevant organic content, with a particular focus on growing our presence on emerging platforms such as TikTok, as part of our wider ambition to ‘banish the dull’ from pensions communications. This procurement is for organic social media only.

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