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What works in AI Adoption within DCMS Sectors

Department for Culture, Media & Sport

Scope as published

Full information is provided within the specification. DCMS are seeking to commission "what works" research into the impact and effectiveness of AI adoption interventions within DCMS sectors. We are interested in two broad sets of questions. The first is analysis of how businesses within DCMS sectors that are in the process of adopting AI achieve this, the challenges they face and the opportunities and benefits realised. We anticipate this will be explored through an ethnographic study that observes how individuals and teams actually use AI tools in their jobs. The second set of questions is what policy interventions work best to support businesses that wish to adopt AI, which we anticipate will be answered by testing hypothetical interventions through randomised control trials (RCTs). Bidders will be able to propose alternative methodologies if they think they suit these questions better; the core need for this project is to produce direct, robust evidence of what works, as opposed to what is self-reported (e.g. through interviews, focus groups, surveys, and similar) to work.

Deadline
Not published
Published
14 Sept 2026(2 months ago)
Contract value
£1.5m
Location
United Kingdom
Reference
ocds-h6vhtk-06d489
First seen
2 months ago

Classifications

73000000Research and development services and related consultancy services

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